Case Studies
TokenZ -NFT Trading App
TokenZ is a NFT trading application where users can create and sell NFTs. The app also allows users to build communities of NFT enthusiasts.
Problem Statement
The core problem with existing NFT trading platforms is the complexity of the trading process. Many users find it difficult to understand the concept of NFTs and struggle to navigate through the trading process.
Therefore, there is a need for a mobile app that can help NFT enthusiasts to build a community & trade NFTs securely.
The Solution
Our solution to this problem was to create a user-centered NFT trading platform that is easy to use and navigate. The platform needed to be designed in a way that would simplify the trading process and provide users with the necessary information and resources to make informed decisions.
The Process
The design process began with user research and analysis, followed by ideation and prototyping. The research phase included understanding user pain points and goals, while the ideation phase focused on generating ideas and solutions that addressed these needs. The prototyping phase included wireframing and testing the proposed solutions.
User Persona
User Flow
For the user flow, I started with the Home Page, which displays upcoming events and top matches for the user based on their interests. From there, the user can explore events and people through the Explore and Search pages, and they can like or save profiles to their Connections page. Users can also create events or attend events created by other users. The Manage Profile page allows users to customize their profiles and set their preferences for events and activities.
Style Guide
The design system of TokenZ was developed to ensure that the platform was visually appealing and consistent. The color palette and typography were carefully chosen to create a clean and modern look that reflected the brand's identity.
Early Sketches
The wireframing stage of TokenZ involved the creation of low-fidelity wireframes to test the proposed solutions. The wireframes were designed to provide a clear understanding of the platform's layout and functionality
Final Outcome
The final outcome was a user-centered NFT trading platform that simplified the trading process and provided users with easy access to the necessary information and resources. The platform was designed in a way that made it easy for users to buy and sell NFTs, build communities, and stay up-to-date with the latest trends.
